"While Coco brought joy to our lives, our interaction with veterinary practices made us aware of glaring gaps that affected the wellbeing of our four-legged family member."
During the pandemic In 2020 alone, 12.6 million new households got a pet, including us. This now totals 70 percent of all US households. Yet, access to pet care on demand is still limited. Between each visit, which is twice a year there’ a lot that can happen. When there’s an emergency that doesn’t necessitate a clinic visit, providers have no way of knowing how to handle the situation their companion is in. Which treatment is best? What kind of nutrition, is most likely to work? Is there a way to handle pain management? Can we just call someone already?
We founded Dr. Treat on this fundamental principle — that veterinary care needs to be accessible and on demand. And both, companion animals and providers needed an environment that gave them highly personalized concierge care.
Vet care shouldn’t be this broken—but it is. On one level the only modicum of veterinary practices is cure, not care. An emphasis that expects us to look at Vets and doctors as fix-it people; fix patients, fix clients, change lives with a critical thinking hat to solve wellness to lifesaving needs. It puts an immense pressure on the system of care. It doesn’t need to be that way.
In five years, veterinary care is going to look radically different: instead of being a clinical and reactive game of trial-and-error, and high expectations, preventative care will take the center stage, tailoring precise, accurate and accessible care to each provider through data & technology.
We started Dr. Treat because we wanted to build that future — where care is data-driven, and highly personalized based on genetic & breed predispositions. Where care providers too are empowered to be their best, in a healthy environment that nurtures, encourages and uplifts them.
Every pet parent is faced with several challenges - from getting access to quality veterinary care, limited interaction with the care team, mostly in urgent situations, often due to old or outdated ways of communication.
With our lives entrenched in technology, businesses cannot afford to operate in silos with different experiences online and offline. Our personal lives seem more integrated digtally and socially now more that ever.
When Mason came to our home, we struggled with assistance for basic care or even food recommendations. Information was hard to find and we had to register in multiple communities and even scrounged facebook groups to understand what other owners were dealing with. As a result, Mason developed some long term issues that he had to live with. Pet veterinary is inefficient. The user experience needs to be human-centered.
We started Dr. Treat because we wanted to change how veterinary care is delivered. Because caring for someone is personal, need-based and highly bespoke.
Dr. Treat is a pet health & wellness startup, and as the name suggests, a happy place to work. By using technology and data in a way that’s never been done before, we are building the best-in-class veterinary clinics by rethinking processes, workflows, and services that will make the lives of companions, providers, and care providers better.
Personalized Veterinary for our members using a service-led and tech-centric approach.
Uplift, empower and reward those in the line of duty. To help them do what they do best.
We are open, honest, and empathetic and wear our heart on our sleeves, literally.
Our mission is to power 5,000 clinics across the US to advocate preventive care in the pet vet industry.
Preventive care works best with evidence-based technology. Our partnerships with leaders in pet tech stand testament to that.
We are a thoroughbred hybrid team coming together with the single belief that we can make a lasting difference in pet care.
Dr. Patrick Mahaney
Advisor
Dr. Georgia Jeremiah
Advisor
Dr. Adam Christman
Advisor
Rakesh Tondon
Co-Founder, CEO
Hetal Shah
Co-Founder, Chief Experience Officer
Charlie Bowman
Co-Founder, CTO
